Insight to Action

Published: December 6, 2023

Those of us who keep bookmarks in more than one book are at risk for spending more time learning than we are actually applying the lessons to daily life. Many of the books I absorb and recommend to others (including the books I’ve authored) tell you what to do and why to do it. They don’t, however, activate change on their own. Insight and action are very different competencies.

Whether entering through the fiction or nonfiction portal, the rabbit hole of learning is addictive. An ‘ah-ha!’ epiphany only lasts a moment until you realize your discovery was common sense. It still provides a nice buzz, keeps you turning pages and moving on to the next book. The trick is to make the insight last beyond the initial buzz.  

In the business world, there are plenty of insight-to-action models available. Most are guided by data science. Data is not limited to statistics. Taking notes as you read, for instance, is a form of data. Synthesizing and summarizing are, likewise, paths to memorializing a lesson. These exercises prompt action that will continue after you’ve turned the last page.

After finishing each book, answer this question: “In what ways will I interact differently with my environment as a result of what I have learned?”

As examples, here are three titles from my nightstand: a recent nonfiction, a classic fiction, and a nature travelogue. For each book, I have summarized the lesson learned and identified a commitment to action.

The Experience Machine

Insight: Accrued experience alters the predictive function of our brain and shapes perception.

Action: I will challenge the tendency toward confirmation bias and be more open-minded.

I Know This Much Is True

Insight: Despite similar backgrounds, people adapt to life’s challenges uniquely.

Action: I will endeavor to be curious about the broader context before making judgements.

Around the World in 80 Trees

Insight: The forests across our planet tell the story of adaptation and interdependence.

Action: I will widen the lens to appreciate the environmental context of our place in the world.

Our reading selections are personal, subject to taste, and often chosen primarily for entertainment value. Not everyone reads to fuel growth and learning, yet no one is unchanged after taking in a work of art. Is it enough to think and feel differently or should insights be elevated to action? If my DNA has been altered, how will that show up for my teammates?

Photo of Steve Ritter, the co-founder of The Center for Team Excellence

Steve Ritter

Steve Ritter is an internationally recognized expert on team dynamics whose clients include Fortune 500 companies, professional sports teams, and many educational organizations. He is on the faculty of the Center for Professional Excellence at Elmhurst University where he earned the President's Award for Excellence in Teaching. Steve is the former Senior Vice President, Director of Human Resources at Leaders Bank, named the #1 Best Place to Work in Illinois in 2006 and winner of the American Psychological Association's Psychologically Healthy Workplace Award in 2010. Steve provides ongoing workplace culture consultation to many thriving companies including Kraft Foods, Advocate Health Care, Kellogg's, the Chicago White Sox, AthletiCo, and Northwestern Mutual Financial Network.