Corporate leadership of a global consumer products company must determine whether a specialty products division has what it takes to lead innovation.
Factions amongst teammates remain following a leadership transition.
Team assessment metrics reveal the need for change management intervention so that team norms can be re-anchored to support an innovative culture.
With a foundation of mutual accountability established, team leadership models disruptive innovation by suggesting numerous product variations unparalleled in the market. Sales skyrocket and teammates begin to take greater risks.