Professional sports franchise wants to make an investment in the organizational wellness of its corporate partners.
While external investment in routine advertising remained strong, no actions had been taken to invest in the internal strength of partnering organizations.
The professional sports franchise offered to fund team effectiveness assessment and training to their partnering sponsors as an investment in the long term health of the corporate relationship.
The sponsor partner accepted the gift of team assessment and training and used the opportunity to evaluate their readiness for innovation and growth as directed by their strategic plan. The Team Clock assessment validated their readiness.