Apologizing is Difficult

Published: April 23, 2025

There was a bad decision. It didn’t work out. People are talking. Your reputation has been stained. Now what? Own it? Full disclosure? “Umm…this happened. We’re sorry for the consequences. We wish we could take it back but, unfortunately, the damage is done. Here’s what we’re going to do next.”

Many years ago, I was heckled by two professors who believed I was under-credentialed to be speaking on the topic I had been hired by the college to present. When word of the event got to the college president, he was mortified by his faculty’s behavior, and he required my colleagues to formally apologize.

It was easy for the ringleader. In a monotone, he said, “sorry.” Absent of meaning, it sounded like a kid trying to get out of trouble. So, I said, “Say it like you mean it.” He paused, rolled his eyes, let out a deep sigh, and said, “SORRY.” Done.

His co-heckler took a different approach. She was embarrassed by having been led into unprofessionalism and wished she could rewind history. She sheepishly approached me, and she fell to tears. She explained that she had gotten caught up in the moment and had regretted her actions ever since.

Seeing that she was unable to find the right words to apologize, I encouraged her to let it go. Lesson learned. There was nothing more that either of us needed to make it right. Move on.

Apologizing is difficult. Here’s a template: I effed up. I didn’t intend to eff up, but I now see that I did. I’m sorry. I wish I could have a do-over, but that’s not the way life works. So, all I can do is apologize and try to do better in the future.

Photo of Steve Ritter, the co-founder of The Center for Team Excellence

Steve Ritter

Steve Ritter is an internationally recognized expert on team dynamics whose clients include Fortune 500 companies, professional sports teams, and many educational organizations. He is on the faculty of the Center for Professional Excellence at Elmhurst University where he earned the President's Award for Excellence in Teaching. Steve is the former Senior Vice President, Director of Human Resources at Leaders Bank, named the #1 Best Place to Work in Illinois in 2006 and winner of the American Psychological Association's Psychologically Healthy Workplace Award in 2010. Steve provides ongoing workplace culture consultation to many thriving companies including Kraft Foods, Advocate Health Care, Kellogg's, the Chicago White Sox, AthletiCo, and Northwestern Mutual Financial Network.